Piotr Jakubowski is Chief Marketing Officer of Impactum Group, with group-wide responsibility for how Impactum positions itself and communicates across every company and business unit. His mandate is to bring companies that have communicated separately under one coherent group voice, working with the leader of each business on the marketing and communications strategy for their part of the group.
Born and raised in Indonesia, he built his reputation as Chief Marketing Officer of GO-JEK, where he led a team of more than 120 creative, media, production and strategy professionals and helped make the company one of the most recognised brands in the country as it grew into a multi-billion-dollar business. He went on to co-found Nafas, a preventive-health company built around air-quality solutions, with a presence in Singapore, Jakarta, Doha, Dubai and Abu Dhabi. Earlier in his career, at Leo Burnett and VML, he worked with brands including Adidas, Danone, AQUA and Coca-Cola.
He has spoken at SXSW, TEDx, RISE and Wolves Summit, and has judged industry awards for WARC, Mumbrella and The Drum. He speaks Bahasa Indonesia, Polish and English fluently, and brings first-hand knowledge of the Southeast Asian markets in which the group operates.