Oana Davidoglu leads IMPACTUM Food, where she assesses investment opportunities and sets the priorities for operational performance, growth and expansion into new brands and markets. She also works across the group's portfolio to identify synergies between its businesses and to align leadership and organisational effectiveness with investment and operating goals.
She brings more than 25 years of experience across multinational corporations, consulting and entrepreneurship. During fifteen years at Unilever she led marketing for Hair Care, Detergents and Personal Care across Central and Southern Europe, managing an annual budget of €10 million and brands including Dove, Rexona, Axe and Clear. At the company's Marketing Innovation Centre in Rotterdam she served as Senior Category Manager for Spreads and Cooking Europe, advising category teams in the United States, Brazil, Turkey and South Africa. For nearly a decade she was Marketing Manager at Saint-Gobain Construction Products, responsible for brand building, digital channels, customer experience and commercial systems across Rigips, Isover, Weber and Duraziv. Since 2023 she has advised companies in food service, consumer goods, construction and healthcare on strategy and revenue growth.
Her interest in food extends into practice, as she holds nationally accredited dietitian qualifications and has run creative cooking courses. She holds a master's degree in research and development management from the Bucharest University of Economic Studies and continues to extend her training, including in sustainability reporting.